Please do not “click here”

I want to tell you a story:

Once upon a time, there was a large public organization with a large staff of web content curators. These curators dealt with a lot of content, and would often use ‘click here’ in their hypertext links to help users move between pages. ┬áLike this:

For a copy of the full summer reading list, click here.

To see only the Elementary level list, click here.

To see the Intermediate level list, click here.

To see the High School level list, click here.

Everyone did it, because that’s how everyone else was doing it, and no one had ever said there might be a valid reason for it to be done differently.

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